2024.9 Update: It appears the previous application links for this card are currently showing a loading error. Could it be discontinued or undergoing renewal?
2021.1 Update: The 25k offer is no longer available. The current offer stands at 10k.
Application Link
Benefits
- 10k offer: Earn 10,000 Membership Rewards (MR) Points after spending $1,000 in the first 3 months. The recent best offer was 25k.
- We estimate that Membership Rewards (MR) are worth about 1.6 cents/point. The highest 25k sign-up bonus is thus worth approximately $400!
- Earn 2 Membership Rewards Points per $1 spent at US supermarkets and 1 Membership Rewards Point per $1 spent on other purchases.
- If you use your card 20 or more times in a billing period, get 20% more points on those purchases: 2.4 MR (~3.8%) at US supermarkets, 1.2x (~1.9%) on other purchases.
- Easy to get approved. You can try applying for this credit card with just 3 months of credit history (ensure you can view your credit report before applying). There have been several successful data points around.
- No annual fee.
- With this card, gain access to Amex Offer, which often provides excellent discounts at some stores, such as: spend $15 or more and get $5 back at Walmart; spend $75 or more and get $25 back on Amazon.com.
- The points earned by this credit card are Membership Rewards, identical to those earned by PRG or AmEx Platinum which offer very high sign-up bonuses. Thus, you can use this no-annual-fee credit card to maintain your Membership Rewards when you no longer wish to keep your high annual fee cards.
- Refer a friend: Earn 7,500 bonus MR points for every approved account you refer, up to 55,000 MR points per calendar year.
Disadvantages
- Only the first $6,000 purchases per calendar year at US supermarkets can earn 2x MR; after that, you earn 1x.
- According to American Express definitions, stores like Target, Walmart, and Costco do not count as supermarkets, and you earn only 1x points when shopping there.
- This credit card is on the American Express Network, not Visa or MasterCard, so some smaller stores may not accept it.
- The 2x bonus categories are limited to the United States. Plus, the Foreign Transaction Fee makes it less practical to use outside the U.S.
Introduction to MR Points
- You can earn MR points with AmEx ED, AmEx EDP, AmEx Green, AmEx Gold, AmEx Platinum, AmEx Platinum for Schwab, AmEx Platinum for Morgan Stanley, AmEx Blue Business Plus, AmEx Business Green, AmEx Business Gold, AmEx Business Platinum, etc.
- The MR points you earn on different MR cards will be automatically pooled into the same MR account.
- MR points never expire. You will not lose the MR points on one card if you close the account but will lose all MR points if you close all MR cards. To avoid losing your MR points, we recommend keeping the no-annual-fee AmEx ED.
- If you have any of the MR cards, MR points can be transferred to some airline miles. One of the best ways to use MR points is a 1:1 transfer to All Nippon Airways (ANA, NH) miles (Star Alliance). Other good options include Air Canada (AC) (Star Alliance), Delta Air Lines (DL) (SkyTeam), British Airways (BA) (Oneworld), Asia Miles (Oneworld), Singapore Airlines (SQ) (Star Alliance), Flying Blue (SkyTeam), Virgin Atlantic (VS) (Non-alliance), etc. Using MR points this way values them at about 1.6 cents/point.
- If you have any MR cards, you can redeem your MR points at a fixed rate of about 1 cent/point towards air tickets on the AmEx travel portal.
- If you have an AmEx Platinum for Schwab, you can redeem your MR points at a fixed rate of 1.1 cents/point towards cash. If you don’t have this card, you can only redeem your MR points at a fixed rate of 0.6 cents/point towards cash.
- In summary, we estimate that MR points are worth about 1.6 cents/point.
- For more detailed information on MR points, see Maximize the Credit Card Points Values (overview) and Introduction to MR: How to Earn and Introduction to MR: How to Use (very detailed).
Recommended Application Time
- [Once per lifetime language] You can only get the welcome bonus once in a lifetime, so wait for the highest historical offer before applying.
- [New] [Family language] AmEx has started adding family language: higher annual fee cards will affect the welcome offers on lower annual fee ones within the same family series. Specifically, holding EDP makes you ineligible for ED’s welcome offer. So, apply for ED first if you want both.
- AmEx doesn’t care about the number of hard pulls.
- Try applying when you have a credit history of 3 months.
- Ensure a 90-day gap between the application for ED and EDP, or the application will be canceled.
- Only 2 AmEx credit cards can be approved within 90 days, but this rule doesn’t apply to charge cards. Multiple cards approved on the same day will have only one hard pull.
- You can hold a maximum of 5 AmEx credit cards, though this rule doesn’t apply to charge cards.
Summary
This credit card is very worthwhile to apply for, given that you can get it with as little as 3 months of credit history! As a solid grocery credit card and the only no-annual-fee card to keep MR points, it’s also worth keeping! While this isn’t our top-recommended grocery card, check out Best Rewards Credit Cards For Grocery.
For meeting spending requirements quickly, consider this tip: use Amazon Gift Card Reload. The minimum amount is $0.50 per reload.
Related Credit Cards
After Applying
- Check AmEx application status here.
- AmEx reconsideration backdoor number: 877-399-3083. Unlike Chase, the representatives from this AmEx reconsideration number can only help you submit requests.
Historical Offers Chart
Application Link
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